Business Model
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Business Model

coffee-cup-desk-penThe business model explains how your company will make a profit by providing its product or service. In simple terms, it is the average sales value of a transaction and the related variable costs to provide that product or service. The remaining profit is then applied against fixed costs. The ability to “break even” depends upon the number of transactions that must be made each month; however, a higher level of transactions will be needed in order to reach desired profits.

The development of the business model will help determine how many customer transactions are required / expected to meet the overall business goals. This will help establish the Marketing plan, especially pricing, promotion and sales. Small changes in pricing (increases or decreases) can have a huge implication on profitability, business volume, and organization size and structure. It is a way to visualize your business under different assumptions before making any investment or significant decisions. This tool can also be used when planning a new product, market or geographic launch in your business.

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I met with Steven recently, because I wanted to take my business to the next level. At the beginning of each new year, I review my business plan and tweak it accordingly. About mid-way through the year, I review it again to see where I’m am, if I’ve met my goals and when, etc.

After 7-1/2 years in business, I felt that it was time to get some outside help. I was missing something and I just did not know what to do. Steven was able to hone in on some problems I was having. He was able to steer me in a direction that will put my bottom line into a better, more positive cash flow. Because of his help, I feel that my business will grow substantially throughout any economic slowdowns. I highly recommend him to anyone that wants to fine-tune or grow their business. Steven is easy to work with and I think you will value his expertise as I do.