Sales Growth
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Sales Growth

4a296100b5ca8e1de017a64aa2db7e39All business owners want to grow in sales; however, to grow in sales, the business owner must set goals in order to use the right sales approach.  Identifying the revenue equates to a number of customers needed each day, week, month, or year. For example, a coffee shop may need thousands of customers each month to be successful. Conversely, a home builder may only need a few customers per year to be successful. The number of needed customers will drive what techniques are best to achieve the desired results.

Sales growth can come from a variety of areas. The most obvious is organic, selling more of what you already do. This can occur by selling more to existing customer base. This can be the easiest and fastest and least costly way to grow. Taking market share from your competitors is also a way to increase sales. This can be more difficult and costly as the effort to this is more significant. Often price cutting becomes part of this strategy. Unless you have a substantial cost advantage over your competitors, this can have a negative impact to your business.

Other ways to grow sales can include adding a new product line, changing your geographic footprint, opening a new location, or acquiring a competitor. Refer back to the business model to determine if this will be successful.

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I met with Steven recently, because I wanted to take my business to the next level. At the beginning of each new year, I review my business plan and tweak it accordingly. About mid-way through the year, I review it again to see where I’m am, if I’ve met my goals and when, etc.

After 7-1/2 years in business, I felt that it was time to get some outside help. I was missing something and I just did not know what to do. Steven was able to hone in on some problems I was having. He was able to steer me in a direction that will put my bottom line into a better, more positive cash flow. Because of his help, I feel that my business will grow substantially throughout any economic slowdowns. I highly recommend him to anyone that wants to fine-tune or grow their business. Steven is easy to work with and I think you will value his expertise as I do.